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Stop Fighting the Algorithm! The Smart Way to Grow Your Business in 2025

Are you feeling overwhelmed by the constant shifts in social media algorithms? Do you wish your social media efforts could result in tangible sales and authentic connections with your audience? You’re not alone! In today’s blog, the key to thriving in 2025 isn’t about trying to outsmart the social media algorithms—it’s about understanding them and using them to your advantage.

3/11/20252 min read

Matrix movie still
Matrix movie still

The Algorithm Isn’t Your Enemy—It’s Your Ally!

In this blog, I highlight that the algorithms on platforms like Instagram, Facebook, and TikTok aren’t designed to hinder your success. In fact, they’re built to enhance user experience by delivering the most relevant, engaging content. The trick? Create content that truly resonates, sparks conversation, and adds value to your audience's life.

Key Algorithm Wins for 2025:

  1. Engagement is King: The more likes, comments, shares, saves, and DMs you generate, the more your content will be pushed out by the algorithm. Cheyenne recommends ensuring each post has a clear call-to-action (CTA), urging your followers to engage.

  2. Consistency Over Perfection: The algorithm values regular, consistent posting over the occasional perfect post. Show up consistently—even if it’s not perfectly edited—so you remain top-of-mind for your audience.

  3. Video Reigns Supreme: Short-form video content (think Instagram Reels, TikToks, and YouTube Shorts) is still the most dominant form of content in 2025. Whether it’s quick behind-the-scenes footage, property tours, or solving common problems, video is a surefire way to engage.

  4. Authenticity Wins Hearts (and Algorithms): While AI-generated content is on the rise, authenticity is what truly resonates with audiences. People want to connect with real stories and the human side of your business—don’t be afraid to share the behind-the-scenes moments, mistakes, and bloopers.

Trends to Watch in 2025:

  1. AI-Driven Content Recommendations: To ensure your content is reaching the right audience, it’s important to optimize captions, hashtags, and topics for clarity and relevance. Engage with similar content to “train” the algorithm to favor your posts.

  2. Community Over Virality: Forget chasing viral moments. Focus on building smaller, engaged communities where your content truly resonates. Engagement is far more valuable than random viral hits.

  3. Strategic Collaborations & Influencer Partnerships: Partnering with complementary businesses or influencers can amplify your reach and help you tap into their engaged audiences. Think of it as a win-win collaboration for both sides!

  4. Interactive Content is Key: Polls, quizzes, and interactive stories aren’t just fun—they boost engagement and provide valuable insights into what your audience likes and wants to see more of.


Listen to the full episode here: Stop Fighting the Algorithm! The Smart Way to Grow Your Business in 2025


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