3 Social Media Mistakes Keeping Your Business Stuck (And How to Change That)

Mistake #1: Being Too Salesy (Constantly Pushing "Buy Now")

Let’s be real: nobody wants to be bombarded with "buy now" posts every time they scroll through their feed. If your social media content is all about selling, you’re going to lose your audience’s attention fast. Customers don’t just want to hear about your product or service—they want to connect with your brand, get value, and feel like they’re part of a community.

The Fix:
You need to mix up your content. Yes, sales posts are essential (after all, you're running a business), but they shouldn’t be the only thing you share. We recommend creating content pillars — categories that help you diversify your posts while still staying relevant to your audience. This could include:

• Value posts (tips, tricks, industry insights)

• Engagement posts (questions, polls, fun facts)

• Sales posts (your product or service offerings, limited-time offers)

By breaking your content into these buckets, you give your audience a variety of reasons to follow and engage with your page. The best rule of thumb? Keep sales posts to about 20% of your total content. You’ll still generate interest and conversions, but without turning off your followers.

Mistake #2: Ignoring Engagement (Not Responding to Comments or DMs)

This one’s a biggie! Social media is meant to be social — and that means engaging with your followers. If someone takes the time to comment on your post or send you a message, you should respond. Ignoring these interactions is like having a conversation in person and walking away mid-sentence. It leaves your audience feeling unheard and unimportant.

The Fix:
Make it a habit to check your notifications regularly and respond to every comment, message, and mention. Engagement is how you build relationships with your audience, and strong relationships are what lead to sales. Even a simple “thank you” or a quick reply to a question can go a long way in strengthening the bond with your followers. Set aside time each day to engage, and watch your community grow.

Mistake #3: Inconsistent Posting (One Post a Week is Better Than Radio Silence)

Raise your hand if you’ve posted five times in one week… and then gone radio silent for a month. This lack of consistency can seriously hurt your momentum and your brand’s visibility. Social media is a marathon, not a sprint, and it requires steady, consistent posting to keep your audience engaged.

The Fix:
Consistency is key. It’s better to post one quality piece of content every week than to post a ton of content all at once and then disappear. Develop a posting schedule that works for you, and stick to it. Tools like Content Calendars can help you plan ahead and stay on track. Aim for regular, steady posts — even if it's just once or twice a week. Over time, you’ll build momentum and stay top of mind for your audience.

Want to Dive Deeper?

Ready to implement these fixes and see your business soar on social media? If you want more tips and strategies, be sure to check out our latest podcast episode! We’re going in-depth on how to avoid common social media mistakes and build a strong, engaged online presence that actually helps you grow your business.

Click the link below to listen now and get the tools you need to take your social media marketing to the next level!

Listen to the full episode here: 3 Social Media Mistakes Keeping Your Business Stuck (And How to Change That)