Algorithm Updates Got Your Social Media Engagement Down? 10 Social Media Marketing Strategies To Increase Engagement

Social media is always changing — much like the wind, the algorithm shifts direction constantly. If you’ve been feeling frustrated because your likes, comments, and reach have taken a nosedive lately, you're not alone. But here's the good news: it’s not personal, and the algorithm doesn’t hate you. What used to work just might not work anymore. In this blog post, I’m breaking down the real reasons your engagement is dropping in 2025 — and more importantly, how to fix it starting today. These are practical, proven tips I’ve used with clients and on my own accounts. And trust me, they work.

4/22/20252 min read

The 2025 Algorithm Shift: What You Need to Know

The biggest change? The algorithm now prioritizes conversation over content. In the past, posting more often helped boost your visibility. Not anymore.

Now, platforms like Instagram, Facebook, and LinkedIn are rewarding quality interactions, not quantity.

Here’s what matters most:

Posts that spark real conversations
Immediate engagement (likes/comments within minutes)
User interaction before and after posting

7 Common Reasons Your Engagement is Dropping

You're Posting Without Engaging
Stop the "post and ghost." Respond to comments, engage with followers, and become the first comment on your own post with a creative CTA.
You're Posting at the Wrong Time

Use your platform's insights to discover when your audience is online. Tools like ours track optimal post times for smarter, not harder, content delivery.
You're Ignoring Comments

Leaving comments unanswered is like ghosting a conversation in real life. Be responsive — ideally within 24 hours.
You're Not Warming Up the Algorithm

Spend 10 minutes engaging with others before you post. This boosts your visibility and signals activity to the algorithm.
You’re Not Showing Up on Off Days

Even when you’re not posting, you can stay top-of-mind. A few minutes of strategic engagement daily can go a long way.
Your Content Looks the Same Every Week

Mix it up! Try Reels, polls, storytelling, and behind-the-scenes content to break the scroll fatigue.
You're Relying Too Heavily on Sales Posts

Stick to the 80/20 rule: 80% value-driven content, 20% promotion. Build trust first, then convert.

Keep Social Media Social — Not Robotic

AI is a great assistant, but it should never replace the human touch. Real people want real conversations — not auto-replies. Show up authentically and watch your engagement climb.

💡 Tip: Set a timer for 15 minutes each day just to engage. Make it fun, make it human, and make it a habit.

The 3 E’s of High-Performing Content

If your content isn’t getting noticed, it might be missing one of these three key ingredients:

Educational – Teach your audience something new
Entertaining – Make them smile, laugh, or feel something.
Engaging – Ask questions, start conversations, and encourage interaction.

Mix these into your content calendar each week and you’ll see your numbers move in the right direction.

Your Mini Challenge 🎯

Spend just 10 extra minutes engaging with others before you post. Come back and tell me how it impacted your post-performance! I’d love to hear your results — connect with me on Instagram, Facebook, or LinkedIn.